
Inspired by Racing
IWC Schaffhausen combines the art of watchmaking and motorsport in high-performance chronographs. The latest example are the new Pilot's Chronographs, inspired by the fictional ‘APXGP’ team in the upcoming F1® film.

Jewellery for the Day That Means Everything
Discover bridal jewellery that reflects love, intention and individuality, to treasure long after the vows.
Certified by Bucherer: A Journey of Trust
Authenticity, precision, beauty – guaranteed through our rigorous certification process. Uncover the full story behind every Bucherer CPO timepiece.


Watch Trends 2025
Watchmaking sees a constant evolution of tastes and trends, with a focus in 2025 surrounding fresh takes on revered colours, individual expressive watches that confidently deviate from convention, and the revered appreciation of heritage.

Inspired by Racing
IWC Schaffhausen combines the art of watchmaking and motorsport in high-performance chronographs. The latest example are the new Pilot's Chronographs, inspired by the fictional ‘APXGP’ team in the upcoming F1® film.

Jewellery for the Day That Means Everything
Discover bridal jewellery that reflects love, intention and individuality, to treasure long after the vows.
Certified by Bucherer: A Journey of Trust
Authenticity, precision, beauty – guaranteed through our rigorous certification process. Uncover the full story behind every Bucherer CPO timepiece.


Watch Trends 2025
Watchmaking sees a constant evolution of tastes and trends, with a focus in 2025 surrounding fresh takes on revered colours, individual expressive watches that confidently deviate from convention, and the revered appreciation of heritage.
Discover the World of Bucherer
Our Highlights

Reopening of Bucherer Flagship Store in Frankfurt
In the heart of Frankfurt, the newly reopened Bucherer flagship store spans 750 m² on a single floor, offering a curated selection of luxury watches and jewellery in an elegant setting.
Luxury and Craftmanship
Discover the Bucherer World
Bucherer World