TAG Heuer Watches
Introduced in 1963 by then-CEO Jack Heuer, the TAG Heuer Carrera is one of the brand's most iconic collections. Inspired by the infamous Carrera Panamericana race, it combines robustness, precision, and sporty elegance.
The TAG Heuer Carrera is characterized by its clear dial with large indices and slender hands, as well as a simple bezel—ideal for racing drivers who need to read the time in fractions of a second. This functional yet elegant style became the blueprint for many sports chronographs that followed. The Carrera was also technologically groundbreaking at the time: it was one of the first watches to feature the automatic Calibre 11, which set new standards in 1969. Today, it is often equipped with the Calibre Heuer 02, an in-house movement with an 80-hour power reserve.Â
The current collection offers models ranging from classic to sporty: Carrera chronographs for motorsport fans, Carrera Elegance for style-conscious wearers, and Carrera Sport for dynamic looks. With its timeless design, the Carrera series remains a tribute to racing history and a symbol of TAG Heuer's passion for precision watches for men and women and for speed. The combination of sportiness and elegance makes the Carrera extremely popular not only with fans of high-speed racing, but also with lovers of classic chronographs.Â