Norqain
NORQAIN is an independent, family-owned Swiss watch brand known for its uncompromising quality and commitment to mechanical excellence. Every NORQAIN watch is Swiss Made, crafted with meticulous attention to detail, and ready for any adventure.
The Watchmaking Artistry of NORQAIN
Based in Nidau (Biel/Bienne), at the heart of the Swiss watch industry, NORQAIN blends traditional craftsmanship with innovative aesthetics. The brand is driven by a passion to explore new and uncharted paths. Its collections captivate with exclusive movements and bold, distinctive design elements.
The History of NORQAIN
Founded in 2018, NORQAIN has quickly become a key player in Swiss watchmaking. CEO and founder Ben Küffer brings over 12 years of industry experience, joined by a seasoned team including his father, Marc Küffer, a 20-year veteran of the Swiss Watch Industry Association board. Former NHL player Mark Streit also contributes through strategic partnerships. This blend of expertise and passion drives NORQAIN to create watches for adventurers and enthusiasts around the world.
What Makes NORQAIN Stand Out?
For NORQAIN, Swiss Made is more than a label on the dial. The brand itself is Swiss Made, founded on strong family values. For over 40 years, the family has been making watches in Tavannes, in the Bernese Jura. With NORQAIN, they’ve combined expertise and passion to offer timepieces that meet the highest standards of Swiss watchmaking. Independence allows NORQAIN to stay true to its values and continuously draw inspiration from its customers.
The NORQAIN Plate
Every NORQAIN watch features the signature NORQAIN Plate on the left side of the case. It usually bears the brand logo but can be custom engraved to mark personal milestones or meaningful moments.
NORQAIN X KENISSI
NORQAIN proudly partners with Kenissi, a respected manufacturer of mechanical movements. This collaboration reinforces NORQAIN’s commitment to producing quality watches powered by reliable, high-performance calibres.
Together, they developed two exclusive movements: the NN20/1 three-hand and the NN20/2 GMT calibre. Both are COSC-certified, feature a 70-hour power reserve, and offer robust, precise performance that exceeds industry standards.
NORQAIN X NHLPA
In early 2020, NORQAIN announced a strategic partnership with the NHL Players’ Association (NHLPA). To honor this alliance, NORQAIN released the limited Adventure Sport Chrono, a watch with strong design references to the dynamic world of hockey.
NORQAIN participated in the NHLPA All-Star Lounge, interacting with all 44 NHL All-Stars. Board member Mark Streit, Stanley Cup champion and Swiss hockey legend, along with Roman Josi, three-time All-Star and captain of the Nashville Predators, played key roles in launching the partnership. Together, they helped bring NORQAIN into the heart of the sport, uniting shared values of passion, precision, and adventure.
Mark Streit X NORQAIN at Bucherer
“Bucherer and NORQAIN share a deep passion for Swiss watches and the spirit of independent family-owned companies. We are proud to have Bucherer as a strong partner by our side.”
Mark Streit, Ice Hockey Player