Serpenti

With the Serpenti collection, Bulgari created a legendary line that reinterprets the snake as a symbol of eternity, wisdom, and rebirth. A perfect fusion of jewelry design and horological expertise, it represents the union of tradition and innovation. Since its launch, the collection has carved out a unique place in the world of luxury jewelry and haute horlogerie. 

Serpenti watches are defined by their curved cases and wrap-around bracelets, often crafted using the Tubogas technique—evoking the image of a snake coiled around the wrist. The fluid, serpentine design takes center stage, offering these timepieces an unparalleled aesthetic. Gemstones and enamel add a luxurious touch, with a teardrop-shaped case, intricately detailed features, and faceted bezels—often diamond-set. The crown is highlighted with a colorful accent, and the dial varies from understated elegance to elaborate designs like guilloché patterns. Roman numerals, honoring Bulgari’s Italian heritage, mark the hours. 

These iconic models are powered by high-precision quartz movements, which suit the slim cases while delivering excellent reliability. 

The collection offers many variations: single- or multi-spiral bracelets in steel, leather, or gold, sometimes set with diamonds or colorful gems—from understated to opulent looks. Whether monochrome, bicolor, or subtly accented, these timepieces radiate irresistible style. They are perfect examples of fine ladies’ watches, showcasing Bulgari’s bold femininity. 

A standout model is the Serpenti Seduttori, with its slim case and exquisite detailing. This piece embodies Bulgari’s unique blend of seductive design and Italian glamour.