Bvlgari: from Silversmith to Luxury Watchmaker

Sotirio Bulgari, a talented Greek silversmith, opened his first store in 1884 on Via Sistina in Rome. His finely crafted silver creations quickly attracted English tourists, prompting the opening of more boutiques — notably on the renowned Via Condotti and in other major tourist hotspots. 
Over the decades, the Bulgari family developed a distinctive style that blends vibrant color combinations, balanced proportions, and symbolic motifs, all paying tribute to the brand’s Roman heritage.

The watchmaking house boasts a proud legacy, yet it has continually evolved, remaining at the forefront of innovation. In the 1940s, Bulgari introduced its Serpenti wristwatches, recognizable by their sinuous Tubogas or braided gold bracelets. These iconic designs have been reimagined over the years in many variations. 

The 1970s marked the beginning of international expansion, with boutique openings in New York, Geneva, Monte Carlo, and Paris. In 1977, Bulgari launched the Bvlgari Bvlgari, a timepiece that became a horological icon with its cylindrical case and double logo engraved on the bezel. 

In 2000, the brand acquired the high-end watch manufactures Daniel Roth and Gérald Genta, further strengthening its horological expertise. In 2011, Bulgari strategically partnered with LVMH, significantly expanding its global presence. 

What truly sets Bulgari apart is its ability to combine Roman cultural heritage with an avant-garde spirit. The brand draws inspiration from ancient symbols and architectural masterpieces, reflected in many of its creations. At the same time, Bulgari continues to impress with cutting-edge watchmaking technology and innovation. 

Staying true to its motto “Bold Italian Design,” Bulgari embraces a daring design philosophy present in every collection. Whether through the use of extraordinary materials, signature forms, or the seamless integration of movements into artistically crafted cases, Bulgari timepieces go beyond telling time — they are powerful statement pieces. 

Bulgari has made a name for itself in haute horlogerie, particularly with the Octo Finissimo collection, renowned for its ultra-thin movements. This flagship line brilliantly combines Italian design with Swiss precision, continually pushing the boundaries of watchmaking engineering. 

Within a decade, the series has broken nine world records — most notably with the Octo Finissimo model measuring just 1.70 millimeters thick, officially recognized as the thinnest mechanical watch ever produced.